The UNTOLD and Neversea Partnership – Behind the Scenes of one of the greatest events
The sixth edition of the Untold festival was concluded not too long ago, here in Cluj-Napoca, and we are happy we got the chance to be there with them every step of the way, still. We started our collaboration in 2016, and since then we took over the In-Town platform, UNTOLD and Neversea websites, and everything related to access and data sync – online check-in, top-up, presales, digital marketing, and integrations with other platforms. Perhaps some of you read the article published in Cluj Life about our event platforms.
Marius Lupou, the project manager who handles the UNTOLD and Neversea client shared insights regarding the challenges we had to overcome so we could keep delivering performance. What he was saying back then was:
“The first UNTOLD festival was held in 2015. After this first year, the conclusion was drawn, there was huge potential and a decision was made, to start working on our own ticket sales platform. In 2015 and 2016 the access was made through colored wristbands; we couldn’t stick with them if we were to grow, as those wristbands could be easily taken off and shared with somebody else, which builds up to huge financial losses for the organizers; there is also a certain strictness regarding participants safety that could not be covered by a wristband like that. This was the improvement for 2017 – we replaced them with RFID wristbands (Radio-Frequency Identification). Around the same time, we launched the online top-up platform, and gradually, we added other functions to it, like the auto top-up. The whole platform was developed over time”
In the matter of Untold highlights, a big achievement for us was definitely the festival record we set in presales 2019 when we had 15.000 tickets sold through our platform in 30 seconds.
The question Marius answered many times was “How come it didn’t crash?”
Why didn’t it crash, Marius?
“On our platform, once a user enters the landing page, all he has to do is to select the number of tickets, to check the terms and conditions, and then he’s gone – no additional data processing. All his information – email address, name, phone number, banking information, and so on, is filled in weeks prior, so when the user logs in to buy tickets, he can complete the purchase in a few seconds, as he’s already registered. Furthermore, before the presale campaign, we also made a video tutorial on the platform, showing every step one must follow in order to get a ticket.”
Up to this point, we didn’t catch Marius enough during smoke breaks, in order to hear his complete feedback on how the latest edition of UNTOLD festival went technical wise, but the overall feedback we got so far is that everything went smoothly, and everyone is happy with the result; – which completes the event streak we had in our company these past couple of months. See you next time on #PeopleBehindProjects.