Three tech trends that will redefine sports and live events
Digital transformation continues to disrupt the world of business and bring change to consumer expectations. Looking at how quickly Airbnb challenged travel or how Uber redefined the taxi experience, we know that not investing in a digital experience is as catastrophic as Blockbuster failing to foresee a Netflix style service.
Sports and live events are no less insulated with technology driving transformative distribution in areas like ticketing and more disruption on the horizon. Through this lens, we have prepared a new whitepaper that examines three of the biggest tech trends that will redefine the sports and live events sector. Some are here now, having been accelerated by COVID. Others are rapidly evolving to solve long-standing issues that make event attendance safer and more accessible.