During the week of the Championship, the official website, www.theopen.com, becomes a hot place. Its audience becomes global, receiving millions of unique users and billions in server requests.
We chose Sitecore for its flexibility and scalability. It provided our team the possibility to separate the content management from content delivery on individual machines. We, therefore, created on Amazon Web Services multiple machines to serve the wide selection of services required to maintain the platform.
For The 148th Open at Royal Portrush, we provided a new real-time scores – for both TheOpen.com site and The Open mobile apps (IOS, Android). A serverless approach was our designated choice, after carefully considering all its advantages and key features.
Azure Functions was the designated independent solution, capable of managing and distributing new messages independently while keeping their order (Azure Service Bus).
We implemented and integrated a new ticketing system, provided by Secutix, that allowed us to achieve a sell out Open for the first time in history. We now had complete control over the user journey – this profound digital transformation allowed us to create and deliver different experiences for our users. The conversion rate from ticket landing page to purchase confirmation increased by 126%.
- The fastest ever start to sale in The Open’s history
- Sold out of Championship Day Tickets, 6 weeks after going on sale
- 200k tickets sold
- 50k tickets sold in 2 days
Entrusting the technical integrity of TheOpen.com isn’t a decision taken lightly. The website sees a significant increase in traffic during the week of The Open and this offers its own unique set of challenges. The R&A required an agency that could ensure the business-critical infrastructure is managed flawlessly as well as one that can offer a scalable service offer to manage our needs. TEC is an extension of the R&A’s team and work seamlessly to deliver a scalable, robust and reliable service when it’s needed most.