Technology, The World Cup and The future sport experience

From dedicated player apps and semi-automated offsides to new streaming platforms and air conditioned stadia, the 2022 FIFA World Cup is undoubtedly the most technologically advanced sports tournament to date. A raft innovations on and off the pitch will shape the experiences of players, media and fans all around the world, creating a new standard for the industry.

Here’s our take on some of the digital developments that have and will impact the stakeholder experience of the 2022 FIFA World Cup and what they mean for the future experience of sport.